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Torii has about 500 medical representatives (MRs) working at 14 branch offices throughout Japan. Tasked with distributing information about pharmaceutical products, the MRs use Torii's marketing support system to access the information they need to provide prompt responses to specialized needs. This marketing support system is crucial to effective information distribution, and also enhances clients' confidence in Torii by allowing company-wide sharing of the information given to medical professionals by MRs and other business units. The Pharmaceutical Marketing & Promotion Group formulates business strategies based on analyses of market needs and projections of future changes in the market environment. It also supports initiatives to enhance the quality of the pharmaceutical information that MRs provide to medical professionals. Within the Pharmaceutical Marketing & Promotion Group, the Customer Support Department is in charge of responding to inquiries from medical professionals, patients and their families. The Customer Support Department uses comments received from customers as the basis for feedback to the relevant business units, which use this information to improve products. In principle, new ethical pharmaceutical products developed by JT are marketed in Japan by Torii, which is strengthening its marketing and distribution system in preparation for the introduction of new drugs. Torii also works actively with JT to in-license products that can be brought to the Japanese market.